Thursday, December 23, 2010

DREAMBOX-2010 White Paper on China's dream box


STB Industry in China to enter the market from 2010 onwards and in-depth restructuring and the development of an industry boom cycle.

According to Scotland study of nearly 30 major companies and major operators dream box, obtained an interview with the comprehensive data: the 2010 dream box made in China to maintain stable growth of total shipments in 2010, the first three quarters, cable dream boxes out of the national total volume reached 21,438,000 units, compared to same period in 2009 increased 4.331 million units. Expected end of 2010, China Cable dream box market holdings will exceed 1 million units. Cable market share to further enhance two-way dream box, cable market in 2010 accounted for more than 70% market share.

At the same time, cable dream box usher in the development of high-definition, as of the end of September 2010, China's cable HD dream box shipments of more than 150 million units. In Beijing, Shenzhen, Shanghai, Hangzhou, Chongqing, Guangxi, operators, led by the end of 2010 is expected domestic cable HD dream box unit shipments expected to exceed 2.6 million units.

Competition in the market, the Chinese dream boxes is still the brand to Skyworth, Channahon, DVN, Co ship, Galaxy, Jinzhou, nine associated companies such as the main first-line dream box manufacturers to keep lead, dream box companies pay more attention to strengthening the depth of cooperation with operators to market risk sharing, sharing of digital results.

Dream box is the carrier of cable television service, cable TV dream box integrated services on a higher technological progress requirements, dream box platform must carry more of the new format meet user needs, technological advances and the rapid response of the market will determine the dream box can whether the future digital home carry more business functions, and thus the possibility of future state of the broadcasting development of cultural and information industries play an important status and role of influence.

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